This Cesspool We Call the Internet
Google CEO Eric Schmidt called the Internet “cesspool” Wednesday in reference to the quality of content and quantity of false information residing on it. This according to AdAge is a subject he spoke about with an audience of magazine executives at Google’s campus, where an annual industry conference was taking place.
Schmidt emphasized that “Brands are the solution, not a problem … marks are, as you sort out is a cesspool.”
I could not agree.
In response to a question on how to appear more popular on Google, Schmidt said that the publishers of the magazine “We do not really want to be successful … the fundamental way to increase your rank is to increase its relevance.”
And the importance of branding. Hmm. It could be your proving that the content must be relevant, could increase the credibility of your brand, or “authority”, perhaps? It could be argued that to the reader’s engagement is a reflection of relevance as well? If more people take part in the discussion, is that not a sign that it is more important?
OK, I’ll come right and say that (yes, I will raise Bankaholic again). Take Bankaholic, a financial blog that has just been sold to Bankrate for $ 15 million. Part of the reason Bankrate bought it was because intravilánu and keywords on search engines for the company was hot after her.
Johns Wu, he sold the blog acknowledged that the user engagement has been a huge factor in its success. This is obviously relevant, if it creates a good amount of discussion. And it is well constructed. Name Bankaholic works as a pretty solid brand, as well (some people speculated that it was also another factor in the purchase).
Schmidt is absolutely right. On the Internet is a cesspool of the garbage, and the relevance and brands are the way to filter out what is good. This is no other than not at all. Think about the classic print publications. Do you have a credible and poor tabloid magazines. They were always taught not to believe everything you read. The same principle applies on-line, it’s just that the quantity is much higher (on both sides of the political spectrum).
When the debate takes place, relevance is easier to choose a brand represent authority. Authority and interference. These are the key to success, and this is the reason why the new media is still a legitimate source of information and people, despite the game system to try and use it in unethical ways.
It does not stop with the content of the page
Let’s look at the concept of a broader business perspective, because these principles do not apply only to content pages. Will also apply to electronic commerce companies, or even web aspects of traditional brick and mortar businesses. I is not care if your site leads only to sell products on eBay or Amazon, you must have ways to create your power, which creates trust with potential customers. A blog, or even “Expert Rules”, giving tips and advice, it may be a good way to accomplish this. If the customer senses that the people running the place know what they are talking about are more likely to purchase products from this page.
You can use blogs to engage visitors and can also integrate Web 2.0 applications. For example, Best Buy has just launched a “business-chirp”-style applications called Mix aimed at employees. Similar instruments may be available for customers who will create an interactive environment that helps build a bond with customers, often before the sale. Anything that can help you develop a dialogue with your potential customers will help to inspire confidence.
A recent survey found that 81% of consumers do not trust online small businesses. Office and the involvement of the ways to overcome it. For more information on earnings confidence online, see my seven steps for small and medium-sized enterprises. How do you earn trust from our customers? Which method you employ to engage users? How do you get your body in the niche? Share your ideas with us. Forward! [webpronews]
