Nokia Media Network

Metro Targeting with Nokia Media Network in US

Nokia announced a new offering that allows advertisers to target their mobile campaigns to consumers in 10 major metropolitan areas in the United States on the Nokia Media Network.

“The ability to target mobile ads to specific areas of the local realities Metro advertising for mobile devices,” said Tom Henriksson, director of Nokia Interactive Advertising. “This is a particularly serious for
advertisers who want to use the mobile for the promotion of local and regional advertisers who want to get their main customer base. And in an election year, when other forms of local media are saturated with political advertising, mobile is now viable, uncluttered means of achieving the key segments in specific geographic areas. ”

Metro is targeting local advertising that allows for easy marks to adapt mobile ads to the desired target group Metro in key areas, which correspond to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:

Atlanta, GA
Boston, MA
Chicago, IL
Dallas-Ft. Worth, TX
Los Angeles, CA
Minneapolis-St. Paul, MN
New York, NY
San Francisco-Oakland-San Jose, CA
Seattle-Tacoma, WA
Washington, DC

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October 5th, 2008 | Posted in mobile phone, news | No Comments

Nokia Launches Mobile Advertising Alliance

Nokia announced today the opening of Nokia Advertising Alliance, which aims to simplify mobile advertising for brand advertisers. This program brings together the leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other new technologies, offers advertisers a simple way to increase the involvement of consumers.

Members of the alliance are integrated with the Nokia Media Network allowing signs for the planning, implementation and measurement of mobile advertising campaigns through a single interface Nokia. Many companies were originally certified Alliance members, including i-movo, Mobile sharpness, Mobiqa and uLocate. The main brands from the automotive industry in the entertainment industry, have built campaign using the Nokia Advertising Alliance.

“Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, very engaging experiences for consumers. Alliance gives brands access to a range of new mobile advertising experience from one trusted supplier,” said Mike Baker, VP and Head of Nokia Interactive Advertising .

Nokia Interactive Advertising signs provides all you need to connect and engage mobile consumers. Includes:

Nokia Media Network, which allows to reach the millions of mobile consumers through ads on more than 100 blue-chip mobile publishers, the partners and Nokia properties.
Nokia Interactive Solutions, which creates end-to-end, high-performance mobile campaigns for brands from banner ads, mobile web sites and the location of mobile coupons Finders, “click-to-call and other advanced mobile mechanics. (via)

June 12th, 2008 | Posted in mobile phone | 1 Comment