Metro Targeting with Nokia Media Network in US
Nokia announced a new offering that allows advertisers to target their mobile campaigns to consumers in 10 major metropolitan areas in the United States on the Nokia Media Network.
“The ability to target mobile ads to specific areas of the local realities Metro advertising for mobile devices,” said Tom Henriksson, director of Nokia Interactive Advertising. “This is a particularly serious for
advertisers who want to use the mobile for the promotion of local and regional advertisers who want to get their main customer base. And in an election year, when other forms of local media are saturated with political advertising, mobile is now viable, uncluttered means of achieving the key segments in specific geographic areas. ”
Metro is targeting local advertising that allows for easy marks to adapt mobile ads to the desired target group Metro in key areas, which correspond to the same Designated Marketing Areas (DMAs) used in traditional media planning, including:
- Atlanta, GA
- Boston, MA
- Chicago, IL
- Dallas-Ft. Worth, TX
- Los Angeles, CA
- Minneapolis-St. Paul, MN
- New York, NY
- San Francisco-Oakland-San Jose, CA
- Seattle-Tacoma, WA
- Washington, DC
