Nokia Launches Mobile Advertising Alliance

Nokia Advertising Alliance
Nokia announced today the opening of Nokia Advertising Alliance, which aims to simplify mobile advertising for brand advertisers. This program brings together the leading mobile marketing solutions, including couponing, location-based targeting, image recognition, and other new technologies, offers advertisers a simple way to increase the involvement of consumers.

Members of the alliance are integrated with the Nokia Media Network allowing signs for the planning, implementation and measurement of mobile advertising campaigns through a single interface Nokia. Many companies were originally certified Alliance members, including i-movo, Mobile sharpness, Mobiqa and uLocate. The main brands from the automotive industry in the entertainment industry, have built campaign using the Nokia Advertising Alliance.

“Succeeding in mobile requires much more than a banner ad alone. Brands have the opportunity to deliver immersive, very engaging experiences for consumers. Alliance gives brands access to a range of new mobile advertising experience from one trusted supplier,” said Mike Baker, VP and Head of Nokia Interactive Advertising .

Nokia Interactive Advertising signs provides all you need to connect and engage mobile consumers. Includes:

  • Nokia Media Network, which allows to reach the millions of mobile consumers through ads on more than 100 blue-chip mobile publishers, the partners and Nokia properties.
  • Nokia Interactive Solutions, which creates end-to-end, high-performance mobile campaigns for brands from banner ads, mobile web sites and the location of mobile coupons Finders, “click-to-call and other advanced mobile mechanics. (via)

Categori: mobile phone.

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