Ads on YouTube

Google will announce its financial results for the third quarter, on Thursday, and until then, the company seems to be looking for revenue under every rock … YouTube may be the biggest rock of all.
Search for all kinds of respect for YouTube are turning into custody to one or more “promoted videos” on the right side-results pages. Each ad is composed of one small image, and Google Adwords-style ad text.
These hybrid combining Google-type text ads with video content from YouTube. The ads link to a sponsored page on YouTube that consist of user generated content found on YouTube itself. For example, Toyota Corolla has sponsored a “Best in jest” at the top of the page displays a list of ten funny YouTube videos. Under the video promotes Toyota cars and links to pages on toyota.com. Sometimes these ads reference to the custom-profile as a sponsor of these web sites, while others will simply play the video.
So keep an eye on that right column, as YouTube’s likely to start letting in more advertisers, and it may just be the next big thing for Google and possibly even marketers, too. [webpronews]







